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Bratz was a 2001 children's doll franchise produced by MGA Entertainment. The 254mm (10 inch) dolls characterized by oversized heads with wide eyes, full lips, very small noses, short torsos, and shoes that can be snapped on and off. The popularity of the five primary dolls; Jade (leader of Bratz), Yasmin, Dana, Sasha, and Cloe eventually encouraged development of additional friends, spinoffs, feature films, and music albums.
Bratz was created by toy designer Carter Bryant. In 2000, he met with Isaac Larian the CEO of Micro-Games America Entertainment (MGA Entertainment). There, Mr. Bryant presented his pictures to Mr. Larian, who found that the concept sketches enthralled his daughter, Jasmin, who was visiting the office at the time.