Cocoa Puffs is a brand of chocolate-flavored puffed grain breakfast cereal manufactured by General Mills. They are small "puff" cubes that have been flavored with chocolate. Essentially, General Mills took their popular Kix cereal and flavored it with chocolate. However, Kix cereal is not produced at the same factories as Cocoa Puffs and differs in both density and circumference. Its mascot is Sonny the Cuckoo Bird, who is addicted to the cereal, or as he says, "cuckoo for Cocoa Puffs". Sonny was originally dark brown but has since become orange. He wore a striped pink and white shirt, but this has been removed since 1994.
A cereal bar of Cocoa Puffs has also been made. It has dried condensed milk on the bottom to make it "breakfast on the go" along with many other cereal bars.
In the UK, the equivalent to Coco Puffs is Kellogg's Coco Pops. This resembles chocolate covered Rice Krispies with its long-running mascot being Coco, a monkey who wears a white t-shirt, blue shorts and a blue cap.