Dawn of the Dead, is a prominent 1978 zombie horror film which contributed to the rise of the so-called "splatter craze" in horror films. (The film was the sequel to George A. Romero's Night of the Living Dead, and was followed by Day of the Dead and Land of the Dead, while a fourth sequel, Diary of the Dead, is forthcoming). Dawn of the Dead received much critical acclaim for, among other things, the subtext involving American consumerism and materialism, as well as comments on news media and racism. Unlike its predecessor, this film is more of a polemic, exploring the apocalyptic effects a "zombie epidemic" would have on society, than a straightforward horror film. It features the tagline "When there's no more room in Hell, the dead will walk the Earth." Many consider it to be the best of Romero's "Dead" films, although Romero himself cites 1985's Day of the Dead as his personal favorite (he mentions this in the documentary entitled "The Many Days of the Dead" on the Region 1 Divimax Special Edition DVD release of Day of the Dead from Anchor Bay Entertainment). The end credit piece of muzak from the film entitled The Gonk would later be rerecorded with chicken clucks and be used as the end credit song for Robot Chicken.

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