The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. Founded in 1853, it has produced numerous baked snacks. Keebler has marketed its brands such as Cheez-Its (which have the Sunshine Biscuits brand), Chips Deluxe, Club Crackers, Famous Amos Cookies, Fudge Shoppe Cookies, Vienna Fingers, Town House Crackers, Wheatables, and Zesta Crackers, among others, with their trademark; the "Uncommonly Good" slogan and their claim that the products are made in magic ovens inside a hollow tree by chief elf Ernie Keebler and his Keebler Elves. Keebler is also a leading licensed supplier of Girl Scout Cookies, which may be why Thin Mints taste similar to Keebler's Grasshopper cookies. In 2001, The Keebler Company was acquired by the Kellogg Company, the world's leading cereal producer.