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The mascot of Kool-Aid, Kool-Aid Man (aka The Big Man), is a ginormous anthropomorphic frosty pitcher filled with Kool-Aid and marked with a fingerpainted smiley face on it, seen in Kool-Aid's advertising. He was introduced shortly after General Foods acquired the brand. In TV and print ads, Kool-Aid Man was known for bursting suddenly through walls, seemingly summoned by the making and imbibing of Kool-Aid by children. His catch phrase is "Oh, yeah!"

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