Snuggle is the brand name of a Unilever fabric softener sold in the United States. It features a bear as its mascot. The product is available in sheets or liquid (in concentrate and non-concentrate forms). This product is available in five fragrances: Blue Sparkle, Green Burst, Orange Rush, Pink Flare and Purple Fusion. A new premium sub-line, Snuggle Exhilarations, recently hit the market with a lineup of three new fragrances: Wild Orchid & Vanilla Kiss, White Lavender & Sandalwood Twist and Melon & Lotusflower Lift. A lightly scented, dye-free version, "Pure & Gentle", was introduced for a short time.