Taco Bell is a fast-food restaurant chain and is a division of Yum! Brands, Inc. Taco Bell serves food items loosely based on Tex-Mex cuisine. Headquartered in Irvine, California, Taco Bell has locations throughout the United States and Canada, as well as other international locations.

In September 1997, Gidget "The Taco Bell Chihuahua" (Febuary 7, 1994 — July 21, 2009) was a popular advertising figure and mascot used by Taco Bell. The Chihuahua is a breed commonly associated with Mexico, as are the tacos the restaurant serves. The original models before Gidget were chihuahuas named Dinky and Taco.

On July 21, 2009, Gidget was euthanized after suffering a massive stroke in her home at the age of 15. She was then cremated and her ashes were retained by her trainer Sue Chipperton. later on, Taco Bell Corp. said in a statement that Gidget would be missed by many. "Our deepest sympathies go out to her owners and fans," the company said.

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