Toucan Sam is the Mascot of the Kelloggs cereal Froot Loops. He is a blue cartoon toucan with a striped beak. Although his beak originally had two pink stripes, during the 1970s it became a tradition that each stripe on his beak represented one of the flavors of the pieces in the cereal. (red = cherry, yellow = lemon, orange = orange) The additions of new flavors have made this color scheme no longer accurate. There are now, in fact, 7 different flavors of this cereal. Ever since 1994, Toucan Sam has been joined onscreen by three nephews, not unlike Donald Duck's nephews Huey, Dewey and Louie. The nephews real names were Puey, Susey, and Louis. Toucan Sam also has two nephews.

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